Market Research

TMG includes - need, size and competition, i.e. topshop and river island
if no market research is done there could be a risk to the business
market share means getting the biggest share of a product
primary research by shops includes surveys, mystery shoppers and opinion polls
secondary research includes competitor research, SWOT analysis and industry environment like data charts
SWOT analysis means STRENGTHS WEAKNESSES OPPORTUNITIES AND THREATS
shops like to enhance their in-store experience by visualising
there are more ways to connect with customers now like through social media, products are posted on facebook saying 'click to buy' and it takes people to that exact product
on Burberry's website they have an instant chat where customers can talk to staff asking for tips for trends or what to buy etc
in their shop they have videos…

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