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Market research
It is essential that designers know the market that they are designing for. It is important that they
understand the different market levels and genres in order to design products that will sell.

Market research is usually carried out by external, specialist companies in the form of the…

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The textile garment market can be split into the following specific target markets:

Haute Couture,

Haute Couture sets the trends with the fashion shows twice a year such `London fashion week'.
These styles are then translated into products which will actually sell and are affordable.

Ready to wear / Pret-a-Porter…

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The product is made by an individual or small team from start to finish
Traditional methods of manufacture are used
The operators are highly skilled and use versatile equipment
Haute couture is an extreme example of this production method

Batch Production
Items are produced in specific quantities. They may be…

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Used to manufacture large numbers of identical products over a long period of time
Products are usually not complicated and can be made cheaply, e.g. tights or vests

Types of mass production include:
Synchronised/ straightline production ­ work is passed along a production
line where each operator is responsible for…

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Gender images and peer group pressure.
Clothing, accessories and styling of
fashionable celebrities. Brand loyalty.

Trend forecasts Various professional trend forecast services judge
Available as a commercial service aimed at and identify emerging trends and predict future trends.
fashion industry professionals worldwide. Fashion industries can find guidance as to the…


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