Product Trends and Market Research
- Created by: SophieGroves
- Created on: 26-03-14 17:01
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- Product Trends and Market Research
- Trend Forecasts
- Predict future fashion trends
- Trend is when a fashion follows a direction, e.g. Denim Jackets
- Forecasts are made far in advance
- Designers follow trend forecasts so they know what is going to sell
- Designers look at fashion forecast websites, attend fashion shows and trade shows
- Target Market
- Age
- Gender
- Job
- Questionnaires
- Closed Questions
- Have a limited number of possible answers
- Multiple choice questions
- Open Questions
- Have no set answer
- Give people a chance to give details and opinions
- Takes more time
- Closed Questions
- Interviews
- Chance to ask follow up questions
- Give you more detailed information
- More difficult to analyse the results
- ICT
- Write a questionnaire so it's neat and easy
- Can post it on a website that your target group will use
- Use spreadsheets to organise and sort data
- Use the internet to look up sales figures
- Trend Forecasts
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