Textiles Market Research
- Created by: hanrobotham
- Created on: 29-03-16 13:08
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- Market Research
- Target Group
- Will sometimes be in design brief, if not figure one out
- Age, job, gender, hobbies, money, lifestyle
- Eg. Wide-legged line trousers for middle-aged women
- Questionnaires
- Closed questions (Do you use bags)
- Open questions (What's your favourite bag and why?)
- Interviews
- More detailed information than questionnaires
- Difficult to analyse the results as topics vary
- Can ask the same sort of questions as the questionnaire
- ICT
- Spreadsheets to organise data
- Internet to look up sales figures
- Questionnaires using word processing softwares
- What do you want to find out?
- Information about the person - make sure they're part of your target group
- Male/female? Age? Jobs? Hobbies?
- Do they buy that kind of product?
- How much are they prepared to spend?
- Where would they expect to buy it?
- Do they like that style/colour?
- Target Group
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