Language and Power Concepts

HideShow resource information

LO: To understand Faircloughs 'Model of Advertising'.

Advertising = creating a projected world which the reader/consumer is invited to become a part of.
Advertising = a bi product of a capitalist economy encouraging the private aquisition of goods and                       economic prosperity. 

Faircloughs Model Of Advertising (2001)

Summary of the Model

  • Advertising is the building of relationships between text producer and reciever.
  • By constructing a 'product image'...
  • That

Comments

No comments have yet been made

Similar English Language resources:

See all English Language resources »See all Language and power resources »