LO: To understand Faircloughs 'Model of Advertising'.
Advertising = creating a projected world which the reader/consumer is invited to become a part of.
Advertising = a bi product of a capitalist economy encouraging the private aquisition of goods and economic prosperity.
Faircloughs Model Of Advertising (2001)
Summary of the Model
- Advertising is the building of relationships between text producer and reciever.
- By constructing a 'product image'...