Language and Power Concepts

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LO: To understand Faircloughs 'Model of Advertising'.

Advertising = creating a projected world which the reader/consumer is invited to become a part of.
Advertising = a bi product of a capitalist economy encouraging the private aquisition of goods and                       economic prosperity. 

Faircloughs Model Of Advertising (2001)

Summary of the Model

  • Advertising is the building of relationships between text producer and reciever.
  • By constructing a 'product image'...
  • That


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