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  • Created by: SBowles1
  • Created on: 07-06-16 14:23


  • Hyperdermic Needle
  • Psychological / Consumer Behaviour
  • Uses and Gratifications (Bulmer and Katz)
  • Reception Theory (Morley)

What to Include:

  • How audiences will respond to the product
  • What is the desired response
  • What is the desired reading

For exam:

  • The audience will be 18-25 year olds, mostly male dominated because of the violence and action elements. Would be interested in mainstream action thrillers.
  • Audience will


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