Audience

Theories:

• Hyperdermic Needle
• Psychological / Consumer Behaviour
• Uses and Gratifications (Bulmer and Katz)
• Reception Theory (Morley)

What to Include:

• How audiences will respond to the product
• What is the desired response
• What is the desired reading

For exam:

• The audience will be 18-25 year olds, mostly male dominated because of the violence and action elements. Would be interested in mainstream action thrillers.
• Audience will…