The expectations the audience has of the text. This particularly applies to genre.
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Audience foreknowledge
A definite information which an audience knows and brings to a media product.
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Audience identification
The way audiences feel themselves connected to a particular media text, in that they feel it directly expresses their attitudes or lifestyle.
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Audience placement
A range of strategies media producers use to directly target a particular audience and make them feel that the media text is specially ‘for them’.
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Audience research
Measuring an audience is very important to all media institutions. Research is done at all stages of production of a media text, and once produced, the audience will be continually monitored.
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Other cards in this set
Card 2
Front
The expectations the audience has of the text. This particularly applies to genre.
Back
Audience expectations
Card 3
Front
A definite information which an audience knows and brings to a media product.
Back
Card 4
Front
The way audiences feel themselves connected to a particular media text, in that they feel it directly expresses their attitudes or lifestyle.
Back
Card 5
Front
A range of strategies media producers use to directly target a particular audience and make them feel that the media text is specially ‘for them’.
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