The Big Issue website mentions their foundings and work. They discuss the cause, 'Our mission is to dismantle poverty by creating opportunity through self help, social trading and business solutions'. Going into depth with what they have and are still trying to achieve gains an emotive and active response from their audience.
There are 4 main sections of their website:
The magazine
- Includes articles on recent events and focuses more on the news and content of the magazine than anything else.
Invest
- There are options to seek investment or looking to invest. Being a charitable magazine this would appeal to their audience.
- Facts on investments they have made.
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