Section B: Digital Technology

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  • Digital Technology: Section B
    • Dark Knight Rises
      • Production
        • Warner Bro's (Big 6)
        • CGI - Driven text - Big sequences (set peices)
        • Christopher Nolan - Typical signature of his work (football pitch sequence)
        • Hybrid - Superhero and war - adaption of a comic book
        • Big budget - high concept (Stars, CGI, director, style, producers, narrative)
      • Marketing
        • Social Media - Twitter based
        • Hashtag #Operation early bird and the fire rises
        • Viral Marketing
        • Graffiti - early bird - bats - unlock online
        • Fake FBI documents online (John Doe) - The batman and (The scientist)
        • 5 official trailers - website - 1st trailer was shown during exhibition of Harry Potter
        • Synergy - promoting batman logo
    • Harry Potter and Deathly Hallows Part 2
      • Production
        • CGI driven text - Green screen (nothing is real)
        • Budget - $250 million
        • Adaptation - Genre (fantasy) - book
        • Hogwarts isn't real - model/tech
        • British - made in the UK - only good at production
      • Marketing
        • Younger audience - Facebook(Link to watch previous film)
        • B.O - l$1.32 million
        • Fan websites - Mugglehub, Pottermore, Parseltongue
        • Youtube - Potion competition
        • Synergy - Carried films on
        • Games  - apps, lego, xbox game
      • Exhibition
        • 2/3D and IMAX
        • Event movie, franchises, biggest specticle film ever
    • About Time
      • Production
        • British - made marketed and shown
        • No CGI - no stunts or set pieces
        • British - Sci-fi? and Romcom
        • Time-Travel - no special effects/ time machine
      • Marketing
        • Online competitions
        • Twitter - #Abouttime
        • Interviews from stars - Youtiube
      • Exhibition
        • No CGI/SPF - Not an event movie
        • Director - Richard Curtis
        • Cinema run - 12weeks -long time - ssuccessful
        • B.O - $58 million

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