How do media texts attract and target audiences within the film industry?

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Name a theory to consider when thinking about how media texts attract or target audiences are?
Uses and Gratifications
1 of 4
Name a theory to consider when thinking about how media texts attract or target audiences are?
Two-Step flow
2 of 4
Define Two-Step Flow theory.
Audiences can be targeted through opinion leaders.
3 of 4
Define Genre Theory.
Audiences can be targeted through Genre codes due to intertextuality.
4 of 4

Other cards in this set

Card 2

Front

Name a theory to consider when thinking about how media texts attract or target audiences are?

Back

Two-Step flow

Card 3

Front

Define Two-Step Flow theory.

Back

Preview of the front of card 3

Card 4

Front

Define Genre Theory.

Back

Preview of the front of card 4

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