This is where items are produced in specific quantities. They may be made in one production run or in batches to be repeated at certain times.
Batches can range in number from 2 or 3 to a hundred thousand or more.
Machinery must be versatile, as could be used for different products on a daily basis (e.g. skirts one day, trousers the next).
Skilled workers are needed.
Involves complex planning as products made change frequently, so orders can be met on time.
EXAMPLE: swimwear (generally only needed in summer)
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