+ The fact that the experiment was not held in a lab and that it used real divers gives it more ecological validity,as it was areal enviroment the participants would know.
+ The participants where also researchers them selves and therefore were unlikely to cheat therefore it could suggest that there was less demand charactistics.
- Lack of control: equipment failure, inconsitant diving location, lack of standardisation and timing could akll have affetced the results. Furthermore when divers where under water they where not observed, so cheating may occur. All of these factors could ahve effected the reliabilty of the study.
- I t is also argued that the sample is not representative of a wider population, all where interlectuals who studied at university, which in the 70's was a minority. However the Original aim of the study was to investigate why oil rig divers suffered with memory loss therefore using divers is a good representation of their target population.
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