TNC/ COMPANY INVESTMENT: headquarters of major TNCs, eg Reading, Slough and Bracknell- Microsoft and Oracle Bracknell has Waitrose and BMW. cheap factory and office spaces
SERVICES AND FACILITIES: many jobs created booming population, demand for services. already was already a tourist attraction (due to historical importance e Windso Park, AONB, Ascot racing, dairy traditional farming). lots of media coverage (Ascot, Midsomer Murders)
TRANSPORT LINKS: M4 links East to West (Cardiff is easy reach of Bristol, to London, London to rest of country or abroad). M25- London Heathrow provides easy business access. Great Western Railway Line. accessible countryside = high quality of life. construction of CROSSRAIL will increase this.
POPULATION as a RESOURCE: 1/4 of Berkshire workers qualified in a knowledge-based, managerial position. links to Uni of Cardiff, Reading, Bristol, Bath and London ones.
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