Rebranding Places: East London

Why was generation needed?

In 1981, Felixstowe replaced the London docklands in the UK's largest dock station, forcing the area to close, increasing unemployment in the area
The docks were left derelict, so it was unattractive to investors
The population declined 19% between 1971 and 1981, so did the economy

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Needs key players such as; investors, the locals, the council, landowners and designers and developers
The Docklands Development Corporation (DDC) was set up in 1981 to develop the docks
Finacial incentives (cheaper land, -% off taxes) were designed to attract companies to invest, this is called Market-Led Regeneration (companies obtain benefits for investing in an area)

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Providing Olympic facilities is expensive and costs need to be weighed against the benefits
Costs; including tangiable costs (stadium building) and intangiable costs (disruption of building onto people)
Benefits; including tanigable (recepits from tickets) or intangible (the gains from having a new park)

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The impacts on the economy:
Companies in Stratford employed over 4,800 people these either had to move, relocate or shut down
By 2006, all companies had to move and some where given finacial compensation and by June 2007, all businesses in the area had moved

The impacts on the local enviroment:
In the '60's Lea Valley, Stratford, was the biggest manufactoring area in the UK with 1/3 of people in the area working in local companies
Due to the manufactoring collapse in 1981, the area was pushed into major derelication
Today only 7.5% of people in the area, work in these local manufactoring businesses
Due to the Olympics, the river Lea had to be cleaned, costing millions, 1.4 million tonnes of soil in the area had to be detoxinated and all the pylons in the area were removed and place underground

Impact on the local people:
There was a serious need for affordable housing to supple the poverty-stricken locals (Newham was the 3rd poorest Borough in the UK before the Olympics)
A traveller's site consisting of over 150 people had to be moved
Halls of residence for students at the University of East London, had to be removed (they accepted compensation from the government)

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