London Olympics
- Created by: Hannah Jeffery
- Created on: 14-05-14 12:08
View mindmap
- London Olympics rebranding in an urban area
- 2012 re-generated London Docklands in the East of London
- reasons to rebrand
- house prices were £300,000-400,000 which was £200,000 lower than the average
- decline of London docklands, deep rooted in deprivation and low environmental quality
- London docklands closed after a decline of industry in london
- second poorest borough in London
- the land was contaminated with oil and toxic waste
- worlds first sustainable games
- apart from the basket balls arena which was supposed to be bought by Rio everything had a purpose after the games
- Olympic village
- provided accomdation during the games but afterwards would become social housing as well as luxury appartments
- gentrification
- provided accomdation during the games but afterwards would become social housing as well as luxury appartments
- environmental change
- soil remediation will provide new habitiats
- economic change
- employment based around sport
- the stadium will be occupied by west ham
- 3000 technology and media jobs in the international media centre which has been opened up in the park
- employment based around sport
- promote being active and healthy
- greenery has been names the ' Queen Elizabeth Park' and will be opened to the public
- the orbit will open as a tourist attraction
- signature architecture
- evidence for success
- sustainable power plant
- venues will be reused and the Olympic park will continue to provide economic benefits
- eg Aqua centre
- on time and under budget
- tourism knock on affect
- the Olympics increased the Uk's economy by £10 billion
- failures
- poor social consultation
- little involvement with those who would be affected
- large council estates where demolished
- destroyed the existing communities
- 380 businesses were relocated
- businesses had built their own niches, leaving behind long and loyal customers
- relocated elsewhere in London and some people couldn't afford to move
- lack of spectators in places like Weymouth and portsmouth
- house prices increased which benefitted those who owned their house but meant people who rented, their rents suddenly went up
- poor social consultation
- An urban rebranding project that used sport as a catalyst
Comments
No comments have yet been made