Optimistic views of new media 0.0 / 5 ? SociologyMass MediaA2/A-levelAQA Created by: charlottejennCreated on: 26-04-14 18:00 Widening consumer choice 100's of digital cable, TV channels, websites and online newspapers for people to chose from! 1 of 4 More media user participation Given consumers more opportunities to participate in using and creating media content! 2 of 4 Global Village McLuhan mass media and eletronic communications now operate on a global scale so the world has become like one village or community! 3 of 4 Social life and interaction enhance People can stay in touch using things such as email! Gender, class, age, ethnicity can now all be virtually taken away! 4 of 4
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