Optimistic views of new media

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Widening consumer choice

100's of digital cable, TV channels, websites and online newspapers for people to chose from!

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More media user participation

Given consumers more opportunities to participate in using and creating media content!

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Global Village

McLuhan

mass media and eletronic communications now operate on a global scale so the world has become like one village or community!

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Social life and interaction enhance

People can stay in touch using things such as email!

Gender, class, age, ethnicity can now all be virtually taken away!

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