Widening consumer choice
100's of digital cable, TV channels, websites and online newspapers for people to chose from!
More media user participation
Given consumers more opportunities to participate in using and creating media content!
mass media and eletronic communications now operate on a global scale so the world has become like one village or community!
Social life and interaction enhance
People can stay in touch using things such as email!
Gender, class, age, ethnicity can now all be virtually taken away!