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Everything you always
wanted to know about the
media but were too afraid
to learn

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SCLY3: Mass Media

1. The new media and their significance for an understanding of the role of the
media in contemporary society

a. The development of new media, their range and importance: multichannel and
digital television, mobile telephones, email, the Internet and Web 2.0, blogs and
virtual realities…

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b. Representation and power: representations as arising from the power of social
groups with power in the media, negative representations of minority groups
c. Representations in relation to age, social class, ethnicity, gender, sexuality and
disability, with examples
d. Reasons for changes in representations over time.

6. The relationship between…

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OFCOM 2006
1. Just over one quarter (28%) of all children aged 815 have digital TV and the
internet at home and have their own mobile phone. This is considerably more
common amongst older children, accounting for 36% of 1215…

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8. In the early 1950s, 25% of all recorded violent crime was `serious'
9. Today, it is less than 10%.
10. Since computer/video games have become prevalent, crime has gone down.

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Means of communication through which content ­ news, sport, music, drama,
advertising ­ is transmitted to large audiences

Traditional media New media

Communicate uniform messages in a Screenbased, using digital (computer)
oneway process to large mass technology involving the integration of
audiences, which are assumed to be…

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into a single medium. E.g. using a phone to surf the net, watching tv on a pc or
mobile phone, sending emails through TV, listening to music on the internet

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Advantages of new media: the neophiliac perspective

1. Widening consumer choice ­ more to choose from
2. More participation ­ more opportunities to participate in using and producing media
3. Greater democracy ­ wider range of news sources, info available to all,
usergenerated content so not limited to large…

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6. Loss of social capital ­ real social networks, built up in communities and
neighbourhoods, will decline ­ increase in social isolation
7. Digital divide ­ between those who can and cannot afford it ­ both nationally
and globally ­ creation of a new `digital underclass' ­ members excluded from…

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Digital citizenship and democracy

Mossberger et al., 2008: digital citizenship ­ the ability to participate in society
online ­ is now essential for a fully democratic society.

1. The internet is now so important that everyone needs access to it in order to play
a full part in mainstream society.…


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