Mass Media: The New Media

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Who came up with these 5 concepts: Digitality, Interactivity, Hypertextuality, Dispersal and Virtuality?
Lister
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What does digitality mean?
Using computers where all data is converted into numbers which can be stored, distributed and picked up via screen based products such as mobile phones
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What does interactivity mean?
consumers have an opportunity to engage/interact with the media creating their own material, customising viewing to their own wishes with much greater choice than traditional media
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What does hypertextuality mean?
links that form a web of connections to other bits of info which give users a way of searching, interacting with and customising the media for their own use
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What does dispersal mean?
media become less centralised - huge growth of media product of all kinds which have become part of everyday life - routine of using internet for shopping/fb shows how media has penetrated into fabric of everyday life
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What does virtuality mean?
people able to create imaginary identities using communication and networking sites, this can also refer to second life which in places like Japan has become part of everyday culture
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Who believes that the new media widens consumer choice, creates more participation, more democracy, more access to high culture, world becomes a global village and social life and interaction are enhanced?
Optimists
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What does "widening consumer choice" mean?
now hundreds of digital, cable and satellite TV channels, websites and online newspapers for people to choose from
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What does "more media user participation" mean?
interactive digital, TV, blogging, video and photo sharing websites and social networking sites all give consumers more opportunity to participate in the production of media content
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What does "greater democracy" mean?
now a far wider range of news sources and it is no longer just the large media corporations who have the vast opp to communicate with people - online campaigns can influence traditional media content as newspapers find it difficult to ignore campaign
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What does "more access to high culture" mean?
everyone now has access to huge amounts of information and high culture which were formally limited to educational elites
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What does "the world becomes a global village" mean?
electronic mass media has collapsed space and time barriers in human communication - the way electronic media enables people to interact on a global scale means the world has become like one village or community
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What does "social life and social interaction is enhance"?
new media opened up new channels for communication and interaction, enhancing/supplementing existing face to face interactions, achieved in following ways: alternative identities, people stay in touch via email when away, social networking lost conn
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Who believed that the new media created media imperialism, lack of regulation, no increase in consumer choice, undermining of human relationships and communications and the digital divide?
pesismists
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What does "media imperialism" mean?
new media particularly satellite TV has led to the westernisation of other cultures
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What does "the lack of regulation" mean?
global nature of new media makes it harder for national bodies like Ofcom to regulate content - lead to bias, ***********, violence and racism going unchecked
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What does "no real increase in consumer choice" mean?
poorer quality media content with dumbing down to attract large audiences, celebrity culture replaces serious programming, endless repeats
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What does "the undermining of human relationships and communications" mean?
will be an increase in social isolation with people losing the ability to communicate in the real world as they become wrapped up in solitary electronic media
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What does "the digital divide" mean?
not everyone has access to new media - digital divide between those who can and can't afford the infrastructure to support access to pay to view satellite channels, computers and internet
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Other cards in this set

Card 2

Front

What does digitality mean?

Back

Using computers where all data is converted into numbers which can be stored, distributed and picked up via screen based products such as mobile phones

Card 3

Front

What does interactivity mean?

Back

Preview of the front of card 3

Card 4

Front

What does hypertextuality mean?

Back

Preview of the front of card 4

Card 5

Front

What does dispersal mean?

Back

Preview of the front of card 5
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