Mass Media Key Terms/ Definitions

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MASS MEDIA KEY TERMS
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TRENDS IN THE OWNERSHIP AND CONTROL OF THE MASS MEDIA
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Agenda Setting
Controlling which issues come to public attention
Cross-Media Ownership
Occurs where different types of media are owned by the same company
Cyber Media
The internet and worldwide web
Diversification
The practice of spreading risk by moving into new, unrelated areas of business
Global Conglomeration
The trend for media corporations to have a presence in many countries and operate in a
global market
False Class-Consciousness
Coming to believe (wrongly) that capitalism is a fair system which benefits us all equally
Associated with Marxism
Hegemony
Domination by consent
Used to describe the way in which the ruling class project their view of the world so that it
becomes the consensus view
Horizontal Integration
Also known as cross-media ownership
Refers to the fact that the bigger media companies often own a diverse range of media
Investigative Journalism
Journalism that aims to expose the misdeeds of the powerful
Mass Media
Agencies of communication that transmit information, education, news and entertainment
to mass audiences
Media Concentration

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A company that owns various types of media companies merging, or being bought up by
larger companies, to form a small number of very large companies
Media Conglomerate
A company that owns various types of media
Pluralism
A theory that society is made up of many different groups, all having more or less equal
power
Public Service Broadcasting
Media outlets controlled by the state
Synergy
A mutually advantageous combination of distinct elements, as where two or more related
businesses work together
E.g.…read more

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Neophilacs
Commentators who are optimistic about the spread and influence of new media
technologies
New Media
Generally refers to the evolution of existing media delivery systems and the development
of new digital communication technologies
Participatory Culture
Media producers and consumers no longer occupy separate roles
They interact with each other according to a new set of rules
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THE SELECTION AND PRESENTATION OF NEWS, AND MORAL PANICS
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Churnalism
Uncritical over-reliance by journalists on `facts' produced by government spin doctors and
public ­relations…read more

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Moral Panics
Media reactions to particular social groups or particular social groups or particular
activities which are defined as threatening societal values and consequently create anxiety
amongst the general population
Narrativisation
Transforming real events into easily digestible stories with causal agents (heroes and
villains) and a sense of closure
Neo-Pluralism
View that journalists ate professional objective pursuers or truth who face obstacles in
living up to these principles in the modern world
News Values
Assumptions about what makes an event newsworthy that guide journalists and…read more

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A relationship between two or more things, where one characteristic is directly affected by
the other
Cultural Effects Model
The view that the media are powerful in so far as they link up with other agents of
socialisation to encourage particular ways of making sense of the world
Desensitization
The process by which, through repeated exposure to media violence, people come to
accept violent behaviour as normal
Disinhibition Effect
Effect of media violence, whereby people become convinced that in some social
situations, the `normal' rules…read more

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Reception Analysis Model
The view that individuals make meanings from media messages
Selective Exposure
The idea that people only watch, listen or read what they want to do
Selective Filter Model
The view that audience members only allow certain members messages through
Selective Perception
The idea that people only take notice of certain media messages
Selective Retention
The idea that people only remember certain media messages
Sensitization
The process of becoming more aware of the consequences of violence
Uses and Gratifications Model
The view that…read more

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Popular Feminism
Term used to describe the promotion of `girl power' in women's magazines
Retributive Masculinity
The attempt to reassert traditional masculine authority by the celebration of traditionally
male concerns
Such as football
Sexual Objectification
Turning into objects of sexual desire
Symbolic Annihilation
The way in which women's achievements are often not reported, or are condemned or
trivialised by the mass media
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REPRESENTATIONS OF ETHNICITY, AGE AND SOCIAL CLASS
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Cultural Hegemony
The interests of the ruling class being accepted as `common…read more

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