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MASS MEDIA KEY TERMS
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TRENDS IN THE OWNERSHIP AND CONTROL OF THE MASS MEDIA
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Agenda Setting

Controlling which issues come to public attention

Cross-Media Ownership
Occurs where different types of media are owned by the same company

Cyber Media
The internet and worldwide web
Diversification

The…

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A company that owns various types of media companies merging, or being bought up by
larger companies, to form a small number of very large companies
Media Conglomerate

A company that owns various types of media
Pluralism
A theory that society is made up of many different groups, all having…

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Neophilacs
Commentators who are optimistic about the spread and influence of new media
technologies
New Media
Generally refers to the evolution of existing media delivery systems and the development
of new digital communication technologies
Participatory Culture

Media producers and consumers no longer occupy separate roles
They interact with each other…

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Moral Panics

Media reactions to particular social groups or particular social groups or particular
activities which are defined as threatening societal values and consequently create anxiety
amongst the general population

Narrativisation
Transforming real events into easily digestible stories with causal agents (heroes and
villains) and a sense of closure
Neo-Pluralism…

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A relationship between two or more things, where one characteristic is directly affected by
the other

Cultural Effects Model
The view that the media are powerful in so far as they link up with other agents of
socialisation to encourage particular ways of making sense of the world
Desensitization

The…

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Reception Analysis Model
The view that individuals make meanings from media messages

Selective Exposure

The idea that people only watch, listen or read what they want to do

Selective Filter Model
The view that audience members only allow certain members messages through

Selective Perception

The idea that people only take…

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Popular Feminism

Term used to describe the promotion of `girl power' in women's magazines

Retributive Masculinity

The attempt to reassert traditional masculine authority by the celebration of traditionally
male concerns
Such as football

Sexual Objectification

Turning into objects of sexual desire
Symbolic Annihilation

The way in which women's achievements are…

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