Mass Media - The New Media

HideShow resource information

New Media - screen - based digital technology - emerged in the late twentieth and early twenty first centuries. Include computers and the internet, digital cable and satellite TV, sky boxes and DVD recorders enabling customized, individualised televison viewing with a choice of hundreds of channels, digital media like CD, DVD and MP3 - generatedmedia content through social networking websites like Facebook or Twitter and interactive video/computer games through Play Stations and Xboxes.

Differences between the traditional and new media


  • Digitality - using computers where all data (text, sound and pictures) are converted into numbers which can be stored, distributed and picked up via screen based products such as mobile phones.
  • Interactivity - consumers have an opportunity to engage or interact with the media creating their own material, customising viewing to their own wishes with much greater choice than traditional media.
  • Hypertextuality - links that form a web of connections to other bits of information which give users a way of seraching, interacting with and customising the media for their own use.
  • Dispersal - the media have become less centralised with a huge growth of media products of all kinds which have become part of everyday life. The routine of using the internet for shopping or facebook etc shows how the media have penetrated into the fabric of everyday life. People are now making their own vedios and posting them on the internet, internet blogs are beginning to rival traditional journalism as sources of information and news.
  • Virtuality - people are able to create for themselves imaginary identities using communitcation and networking sites…


No comments have yet been made

Similar Sociology resources:

See all Sociology resources »See all Mass Media resources »