Accuracy of information - sales reports must be accurate to the exact value otherwise decisions made will be unaccurate.
Up to date information - some information only has a value within a specific time scale, for instance some products may only be in the sale for a few minutes.
Complete information - if it's not complete it loses it's value.
From a relaible source information - the lack of control on the content on the internet websites it can reduce the value of information. Recognised websites like BBC and Wiki are trusted websites.
Relevant information - information is only valuable to someone who has use for it and the values depends on the potential use.
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