- individuals will imitate or copy behaviour they have seen rewarded in other people.
- individuals will not imitate or copy behaviour they have seen punished in others.
- vicarious reinforcement is when the observer has seen a behaviour rewarded or reinforced in another person. They then become more likely to copy the behaviour.
- vicarious reinforcement only happens through mediational processes.
- observational learning has four conditions:
Attention Retention Motor reproduction Motivation
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