Social Learning Theory

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  • Social Learning Theory
    • Mediational processes
      • Attention, Retention, Motivation, Reproduction
    • Vicarious Reinforcement
      • Observation leads to imitation if behaviour is vicariously reinforced (Bandura's Bobo Dolls)
    • Identification
      • More likely to imitate role models you identify with
    • Assumptions
      • Observable
      • Basic processes same in all species
    • Evalution
      • Cogntitive factors in learning
        • More comprehensive account of learning
      • Evidence from lab studies
        • Demand characteristics and low validity
      • Underestimates influence of biology.
        • Aggresion invovles hormonal factors e.g. testosterone
      • Extra
        • Cultural differences
        • Less determinst than behaviourism

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