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Sigmund Freud
We are animals, driven by basic biological
motives.
The emergence of society required us to bring
our animal impulses under control.
Psychology involves understanding how our
instincts are channeled to produce civilised
behaviour ­ and what can go wrong with this
process.…read more

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Freud's Iceberg Analogy…read more

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Assumptions
The role of the unconscious mind is very important as
it affects our behaviour
Sometimes unconscious wishes or desires come
through into consciousness during psychoanalysis:
Dream analysis
Free association
Freudian slips…read more

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Assumptions
The personality is split into 3 parts:
Id
Illogical and demanding- "I want"
Ego
Realistic, rational, logical "Can I have"
Superego
Morals and conscience.…read more

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Assumptions
Personality
Id: Ego: Superego:
Instincts Reality Morality…read more

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