WHAT?
- the link between the stimulus and response is due to conditioning.
Why?
- This response is stored in the LTM
- Learning involves a change in behaviour
- Learning takes place when a connection is made between stimulus and response
3 WAYS TO STRENGTHEN THE S-R BOND
- Practice - performer needs to practice the skill so it is stored in the LTM and becomes habitual
- Praise - when the skill is performed successfully they should receive praise to encourage them to do it again
- Punishment - this will weaken the incorrect bond and encourage the correct one
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