1929 Election Campaigns

Liberal Party campaign

1926 LG liberal leader once more after Asquith dies at age 63
Liberals won 6 by-elections between 1927-29
LG personally donated £400,000 of own money to the party
John Maynard Keynes enlisted to help with the election:
Created a raadical progam of policies to deal with the issue of unemployment or the "intractable million". "We can Conquer Unemployment" or The Little Yellow Book
Book proposed massive borowwing and investment into public works -> create jobs, reduce unemployment and have multiplier effect on economy
But could LG be trusted after he had failed to keep to promises to build "A land fit for heroes" in the 1918-22 premiership.

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Had already proven they were fit to govern moderately in 1924.
RMD picked up on Conservative heavy handed response to General Stike.
Stole LG's idea of massive public spending but a bit more vague - "Labour and the Nation"
Aimed to reorganise the industry to create "socialist commonwealth"

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Ran under slogan of "Safety First"-> not very inspiring, run out of ideas
Campaign mainly focused on the issues with the other parties campaigns, not creating own ideas and just raising fears over a 'red scare' NEGATIVE CAMPAIGN
SB's gov had brought in many successful reforms (especially those of NC) but chose not to focus upon thses and instead focused the campaign on his record as a leader
"The Man you can trust" another slogan, meant to discredit LG
Main issue of this election was unemployment, therefore more of the same was NOT going to fix the issues

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