Other slides in this set

Slide 2

Preview of page 2

Here's a taster:

The marketing strategy challenge
To find a way of achieving a
sustainable competitive
advantage over the other
competing products and
firms in a market…read more

Slide 3

Preview of page 3

Here's a taster:

What is a competitive advantage?
An advantage over competitors
gained by offering consumers
greater value, either by means of
lower prices or by providing
greater benefits and service that
justifies higher prices…read more

Slide 4

Preview of page 4

Here's a taster:

Porter's Generic Strategies…read more

Slide 5

Preview of page 5

Here's a taster:

Introducing Porter's approach
· Porter suggested four "generic" business
strategies that could be followed in order
to gain competitive advantage
· The differentiation and cost leadership
strategies seek competitive advantage in a
broad range of market or industry
segments
· By contrast, the differentiation focus and
cost focus strategies are best used in a
narrow market or industry…read more

Slide 6

Preview of page 6

Here's a taster:

Cost leadership (1)
With this strategy, the objective is
to become the lowest-cost
producer in the industry. This
typically involves production on a
large scale which enables the
business to exploit economies of
scale.…read more

Slide 7

Preview of page 7
Preview of page 7

Slide 8

Preview of page 8
Preview of page 8

Slide 9

Preview of page 9
Preview of page 9

Slide 10

Preview of page 10
Preview of page 10

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all resources »