Strategy
- Created by: DemiStanley
- Created on: 18-05-16 10:25
View mindmap
- Strategy - "Direction and scope of an organisation over the long term"
- What is the strategy about?
- Where the business wants to go in the long-term
- The markets a business should compete in and the activities in these markets
- How the business can perform better than competition
- Resources required to compete
- External factors affecting ability to compete
- Corporate Strategy
- Connected with overall purpose and scope of the business to meet stakeholder expectations
- Business Unit Strategy
- Connected with how a business competes in a particular market
- Operational Strategy
- Looks at how each part of the business is organised to deliver the corporate and business-unit level strategic direction
- What is the strategy about?
Comments
No comments have yet been made