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  • Strategy - "Direction and scope of an organisation over the long term"
    • What is the strategy about?
      • Where the business wants to go in the long-term
      • The markets a business should compete in and the activities in these markets
      • How the business can perform better than competition
      • Resources required to compete
      • External factors affecting ability to compete
    • Corporate Strategy
      • Connected with overall purpose and scope of the business to meet stakeholder expectations
    • Business Unit Strategy
      • Connected with how a business competes in a particular market
    • Operational Strategy
      • Looks at how each part of the business is organised to deliver the corporate and business-unit level strategic direction


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