Objectives & Strategies

Objectives that relate to the business as a whole
corporate
1 of 14
The overall purpose of the business
mission
2 of 14
General statements of what the business needs to achieve
aims
3 of 14
Monetary objectives
financial
4 of 14
The M in SMART objectives
measurable
5 of 14
Strategy is the _____ and scope of an organisation over the long-term
direction
6 of 14
Concerned with how a business competes in a particular market
business unit strategy
7 of 14
The S in SMART objectives
Specific
8 of 14
The A in SMART objectives
Achievable
9 of 14
The R in SMART objectives
Relevant
10 of 14
The T in SMART objectives
Time bound
11 of 14
Strategies should fulfil _______ expectations
stakeholder
12 of 14
Concerned with the overall purpose and scope of an organisation
Corporate strategy
13 of 14
Concerned with how each part of the business is organised to deliver corporate and business unit level strategic decision
Operational strategy
14 of 14

Other cards in this set

Card 2

Front

The overall purpose of the business

Back

mission

Card 3

Front

General statements of what the business needs to achieve

Back

Preview of the front of card 3

Card 4

Front

Monetary objectives

Back

Preview of the front of card 4

Card 5

Front

The M in SMART objectives

Back

Preview of the front of card 5
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