Business A2 Unit 4.3.1a (Corporate objectives and strategy)

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  • Business Unit 4.3.1a
    • corporate objectives
      • Development of corporate objectives from mission statement and corporate aims. -Critical appraisal of mission statements
    • Stakeholder influences on corporate objectives
    • Corporate Culture
      • Strong and weak cultures, classification of company cultures, how corporate cultures are formed, difficulties that might occur when changing established cultures
    • Corporate Strategy
      • Development of corporate strategy, aim of portfolio analysis, achieving competitive advantage through distinctive capabilities effects of strategic and tactical decisions on human/ physical and financial resources, porters strategic matrix
        • Competition versus co-operation: resource implications and the difficulty of changing corporate strategy in response to the influence of the competitive environment, political, legal and other influences that encourage co-operation between companies on strategy


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