Bartlett and Ghoshal

Deffinition: a model of _____ strategies based on local responsiveness and global intigration
international
1 of 19
Low local responsiveness and High global intigration
Global
2 of 19
high local responsiveness and low global intigration
Transnational
3 of 19
low local responsiveness and low global intigration
international
4 of 19
high local responsiveness low global intigration
multi domestic
5 of 19
when customers expect customized/adapted goods and domestic competitors have an advantage in meeting customer needs
local responsiveness
6 of 19
standardisation is used to improve efficiency, consistent global branding is needed to achieve international success
global intigration
7 of 19
Example of business using global strategy
CAT
8 of 19
example of business using multi-doestic strategy
MTV
9 of 19
example of business using transnational strategy
Starbucks
10 of 19
example of business using international strategy
UPS
11 of 19
which strategy is highly centralised and focuses on efficency and standardising products
Global
12 of 19
which strategy is the most complex to achieve
Transnational
13 of 19
which strategy uses extensive product customisation and businesses are decentralised seperate entities
multi domestic
14 of 19
which strategy involves little adaptation needed to be able to fit local needs
international
15 of 19
Transnational strategy ensures that they share expertise, staff and ______
technology
16 of 19
multi domestic strategy inolves having different _____ in different countries
objectives
17 of 19
although Global strategy benefits from economies of scale they do not share _____
expertise
18 of 19
in an international strategy the operations are managed ______
centrally
19 of 19

Other cards in this set

Card 2

Front

Low local responsiveness and High global intigration

Back

Global

Card 3

Front

high local responsiveness and low global intigration

Back

Preview of the front of card 3

Card 4

Front

low local responsiveness and low global intigration

Back

Preview of the front of card 4

Card 5

Front

high local responsiveness low global intigration

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Bartlett and Ghoshal Model resources »