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Chapter 11: Understanding operational
objectives

An operations management hierarchy

A firms operational aims and objectives are the goals or targets of the
operations management department or function. These aims and
objectives need to be consistent with the organisations corporate aims
and objectives to ensure than a consistent set of objectives…

Page 2

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Chapter 11: Understanding operational
objectives




Types of operational objectives

Quality targets

Customer satisfaction ratings. A survey of customer can reveal
customer opinions on a numerical scale or using qualitative measures. A
typical operational objectives is to beat last year's ration or to score a
higher level of satisfaction than a…

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