Media summaries: summary of psychology of celebrity

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Media summaries: summary of the psychology of celebrity
Social psychological explanations for attraction of celebrity
Social comparison theory: make comparisons to other individuals in society.
Downward comparisons boost self esteem whilst upward comparisons allow us to
gauge how close we are to our ideal selves. Celebrities represent these ideal selves
and so they fulfil our need to make upward comparisons. shorter found that
women who feel they are like their favourite celebrity have healthier eating
habits than those who don't. This shows that women have upward comparisons to
celebrities and that this can affect eating habits. Jones found teenagers many
comparisons to celebrities but peers are more influential. Also found gender
differences (girls focus on weight, boys focus on popularity). sampling issues.
whilst SCT explains the attraction to celebrities doesn't say why we need to make
comparisons or why peers are more influential than celebrities, there are also
other explanations for attraction of celebrity.
Parasocial relationships these are 1 sided relationships where only 1 person is
aware of the relationship. They offer a feeling of being in a relationship whilst
avoiding the limitations of a relationship but the person only sees the positive
persona of the celebrity. It's thought that lonely people, teenagers and those with
type C attachments are more likely to have a PR. Celebrities are the ideal target
for a PR as there is lots of info about them to fuel a relationship. Cohen found
that PR resemble real relationships and that those with the more intense PR with
characters from `friends' are the most upset when the series ended. Thompson
found that the same factors influence the success of a real relationship (autonomy,
relatedness and competence) were also present in a PR. explains individual
differences (why some people are attracted to celebrities and why some aren't
(attachment type, lonely, teenagers) other explanations for attraction of
celebrity.
Mere exposure effect we are attracted to celebrities as we hear about them on a
regular basis. Zajonc- Chinese letters, nonsense trigrams and photos. Zajonc-
chicks who hear a tone while they are in the egg prefer that tone when they have
hatched.
Evolutionary explanations for the attraction to celebrity
Gossip theory Hominids and primates lived as social groups. In order to survive
and reproduce alliances were made through grooming and as humans developed the
ability to talk grooming was replaced with gossip. It also helps to share
information about potential mates and learn survival and reproductive strategies
vicariously. This genetic gossip mechanism still exists today and celebrities help to
fulfil our need to gossip. De Backer found that young Belgians gossip as they

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learn vicariously from celebrities, older people gossip for parasocial reasons and
to maintain social contacts. This shows that both age groups gossip for
evolutionary reasons. sampling issues, questionnaires. Davis and McCleod
found that sensational newspaper headline are all about the same themes (related
to reproductive success) across time and cultures. This shows that gossip is
genetically based and therefore subject to evolution. Levin and Arluke found
that women gossip more than men, but gossip theory doesn't explain these gender
differences.…read more

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pathological and psychoticism although this correlation is weak. This shows that
the 3 types of worship are valid and it can explain individual differences in
celebrity worship. evidence based on self reports which may lower validity of
type of worship, also the supportive evidence is correlational so we don't know if
it is the actual cause of celebrity worship.…read more

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to achieve the goal or stalking. Dutton-Green found that in 288 students those
most likely to stalk ex partners were possessive, angry and had ruminated after
relationship termination. This shows that rumination promotes stalking. Cupach
found that in 400 students goal linking and rumination were associated with
pursuit behaviours (similar to stalking). Emotional flooding was not linked to
pursuit behaviours. This shows that only part of the model is supported by
evidence.…read more

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