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CONTENTS
· An Overview of the Mass Media
·The Impact of the Mass Media
·The Mass Media & Power
·The Mass Media & Socialization
·Media Representations…read more

Slide 3

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AN OVERVIEW OF THE
MASS MEDIA
· Defining the Mass Media
·Developments in the Technology of the Mass
Media
· Changing Patterns of Consumption…read more

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DEFINING THE
MASS MEDIA…read more

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DEFINING THE MASS MEDIA
· The term mass media
refers to all forms of
communication that reach
a large audience…read more

Slide 6

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DEFINING THE MASS MEDIA
· Traditional Media ­
newspapers, books,
television, radio
·New Media ­ internet,
cable, satellite TV,
digital radio…read more

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