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The role of TV is more than just to entertain, it's also expected to play an important role in shaping our
attitudes, beliefs and our behavior. Two ways in which TV can influence behaviour are: advertising and
link to consumer behavior and to enhance health awareness and lifestyle.

TV and…

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open to them when it comes to viewing adverts, as 80% of viewers leave the room when adverts
come on, viewers also fast forward through adverts and so miss their impact!

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