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Cultural and SubCultural Differences in ProSocial Behaviour

1. Miller (1994) Distinguished between individuallyorientated/ dutybased interpersonal moral codes. Individ: help
is given to those we like, identify with and have personal involvement with. Collect: help is provided in order to
fulfil one's obligation to others.
2. Milgram (1970) Urban Overload…

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Cultural research often overlook other factors such as age, race, social class etc


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