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Slide 1

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Craik and Tulving (1975)
This experiment was conducted inorder
to prove Craik and Lockhart's levels of
processing and if Semantic processing
was the deepest level of processing and
Structural processing was the shallowest
form of processing.…read more

Slide 2

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· To test whether words that were processed
for their meaning would be better
remembered than words that were processed
for information about their appearance or
sound.…read more

Slide 3

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· 20 Students were given a reading list of 40 1-2 syllable
· They were then asked whether each word was written
in capitals (Structural) whether it rhymed with another
word (Phonetic) and lastly whether it was a part of a
category or fitted into a gap in a sentence (Semantic).
· To control other factors, the questions and words were
rotated so each participant receive a different
· The participant also didn't know that their memory
was the thing being tested.…read more

Slide 4

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· In all the experiments, participants
remembered the words best if it was
semantically processed.
· 96% of words that had been semantically
processed were remembered.
· 18% of words that were structurally processed
were remembered.…read more

Slide 5

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· The dept of processing affects how well the
words are remembered.
· Semantic processing is thinking about the
meaning of the word, so it is better
remembered.…read more

Slide 6

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Strengths Weaknesses
· Support from neuroscience, · The participants were students,
Nyberg concludes that there is so they are already use to taking
more activity in the brain when tests/exams so they have a better
information is semantically memory anyway.
processed meaning there is more · Also there were only 20 students
work going off in the brain. making this a unrepresentative
· Tried to stop other factors sample and ungeneralisable to
effecting the memory, by rotating other people.
the questions and words · You can not fully stop other
factors affecting the memory, as
some words could be unusual or
carry alot of emotional
significance.…read more


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