Craik and Tulving

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  • Created by: Jennypix
  • Created on: 01-10-14 17:18
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  • Craik and Tulving (1975)
    • Aim
      • Does semantic processing have better recall over structural processing
    • Procedure
      • 24 participants in a lab experiment
      • Shown 60 words
        • Flashed on a screen
        • Words were randomised
      • Told it was a reaction test
      • Question asked for each type of processing
        • Participants click 'yes' or 'no' to correct answer
          • Even amount of 'yes' and 'no' questions
      • After - unexpected recognition test
        • 120 new words
        • Participants picked out original words
        • Repeated Measure design used
    • Conclusion
      • Better recognition on semantic level
    • Findings
      • 17%structually processed
      • 65%semantically processed
      • 36% phonetically processed

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