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SOCIAL
INFLUENCE
REVISION

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SOCIAL INFLUENCE-
Defined as the process by which an individual's attitudes, beliefs or behaviours are
modified by the presence or action of others.
CONFORMITY-
The process of yielding to majority influence. E.G- a response to social influence this change
in behaviour could be down to real or imagined pressures or…

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INFORMATIONAL SOCIAL INFLUENCE-
Based on our desire to be right. We look at others we believe to be correct to give us
information about how to behave in situations we're not sure about, especially if it is a new
situation.

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NORMATIVE SOCIAL INFLUENCE-
Based on our desire to be liked. We conform because we think others will like and accept us.
Publicly we go along with an opinion but privately we keep our own opinion.

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INFORMATIONAL

INFLUENCE
Need for certainty

Subjective uncertainty

Comparison with others

INTERNALISATION
Need for information to reduce uncertainty

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COMPLIANCE
Conflict between own and others' opinion

Power of others to reward/punish

Need for acceptance/ approval of other

NORMATIVE INFLUENCE

Asch 1951 ­ Comparison of Lines Experiment

Evaluation ­

Lacked external validity, this situation was artificial and unlikely to occur in everyday life, therefore, the participants acted in a different…

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Conclusion ­

Case of normative social influence.

Findings ­

In the control group 35 of the PPs made no error, 1 made a single error. Only 0.7% of the judgements were incorrect. In the experimental
group 37% of the judgements were incorrect. Of the 125 PPs, only 25% gave the…

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Method-

Mentally and physically healthy male university student participants were divided randomly into 2 groups of prison officers and
prisoners. The 'prisoners' were arrested at their homes and taken to a police station. From there they were placed in a prison cell, the
basement of Stanford University, and locked up…

Comments

Potato0

Thanks a lot! This was very useful 

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