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Media
Media Influences on Prosocial Behaviour
Studies of media look mainly at the relationship between media violence and aggression and often
prosocial behaviour is overlooked. Most research in this area has studied media influences on
altruism (helping someone at the cost to the helper), as well as the development of…

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Evaluation: population validity- adolescents are already in a psychiatric ward which might affect
their behaviour, not representative.

3. Developmental Factors:
Eisenberg- Research suggests that many of the skills that are associated with prosocial behaviour
(e.g. perspective taking, empathy, moral reasoning) develop throughout childhood and in to
adolescence. Because of this…

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However, it seems that mixing prosocial and antisocial messages somehow reduces the
effectiveness of prosocial messages.

Mares and Woodards' meta-analysis, found that children who watched mixed messages behaved
more aggressively than children who watched aggression only! Meta-analysis- subjective

Research Studies of Prosocial Media:
Mares examined research published between 1966 and…

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Prosocial Effects of Other Media
Research focuses almost exclusively on the effects of TV; however, Mares and Woodard
considered how other media could have important prosocial effects. Children's stories have
traditionally carried prosocial messages (such as Snow White, who looked after the dwarves and
triumphed over the bad stepmother). Young…

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ANTI-SOCIAL BEHAVIOUR
Much research has been carried out to investigate how media violence might influence viewer
aggression. Many studies have demonstrated an association between television viewing and
subsequent aggression, yet no clear cut answers have yet emerged about HOW television has such
an influence.

Paik and Comstock- Meta Analysis A…

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picture stickers, a tinker toy set, a mallet and a five foot inflatable bobo doll (this bounces upright
when hit). The children were guided to start playing with the picture sticker sets. An adult `model'
entered the room and started assembling the tinker toys. In the non-aggressive condition the
model…

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the violent film and the referee was holding a walkie talkie. Presumably the walkie talkie acted as a
cue for aggression. Evaluation: gender biased

3. Desensitisation:
This argument assumes that under normal conditions, anxiety about violence inhibits its use. Media
violence, however, may stimulate aggressive behaviour by desensitising children to…

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The Anti-Effects Lobby
There is growing concern that the media are unreasonably the focus of blame for violent behaviour.
The evidence, however, does not universally support the hypothesis that media violence leads to
violent behaviour.
Belson interviewed over 1500 adolescent boys, and found that those who watched least TV when…

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Effects of Video Games and Computers on Young People

Violent games have raised concerns in the media among regulatory bodies about the
possible link between excessive game play and violent or antisocial behaviour in real life.
Few studies suggest that playing violent video games can lead to an increase in…

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Controls extraneous variables
Cannot measure `real life' aggression
Individual differences- personalities and other factors involved
Ethics
Demand characteristics
Difficult to generalise- lacks ecological validity

Correlational Studies
Correlational studies use surveys that identify patterns of video game use and of aggressive feelings
and behaviour. Genie and Anderson- conducted a study involving…

Comments

Premila Patel

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Excellent notes. Thanks for sharing.

YusufTheMan

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YES YES YES YES

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