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RELATIONSHIPS
Formation of Relationships



Reward/Need Satisfaction Theory:
Rewards and Punishments:
Rewarding stimuli produces positive feelings in people making them happy. Punishing stimuli
produces negative feelings in people making them unhappy. Some of these stimuli can be
associated with people.
According to operant conditioning, we are more likely to repeat an…

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RELATIONSHIPS
Formation of Relationships



However, similarity is important as we assume those who are similar to us are more likely to
like us. Hence, ruling out dissimilar people reduces the chance of rejection.
It can also be rewarding when similar people share attitudes.

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