Types of Conformity - Compliance, Identification, Internalisation: Normative, Informative - AQA PSychology A/AS level - Advantages and disadvantages table in A Level and IB Psychology

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Created on: 18-02-19 18:55


	Types of Conformity - Compliance, Identification, Internalisation: Normative, Informative - AQA PSychology A/AS level
	Advantages research found that adolescents exposed to message that the majority of their peers did not smoke were less likely to take up smoking useful in being responsible in changing habits: research found 25% of guests at a hotel reduced their own towel use after exposure to a comment that said 75% of guests reused their towels, supporting the idea that people change their behaviour in line with their perception of others research found that after participants were presented with negative information about African Americans later reported more negative beliefs about a black individual	Disadvantages difficulty in distinguishing between compliance and internalisation as it is difficult to define and measure public and private opinion idea of 'I agreed with the group therefore it must be my opinion' which is compliance then internalisation potential ethical issue in government policies using this as it seems controlling and manipulative hard to determine motivations if not be self report which has limitations of social desirability bias and memory as well as potential lack of awarenesss
	Evaluation - speculation over whether people recognise normative influence - research found people to undervalue how normative influences affects their behaviour meaning people do it without realising - potentially dangerous mindset - could be culturally different- informative SI varies with type of task - some things can be determined objectively while others are a grey area - it is grey areas that experience the most informative SI- normative influence is demonstrated in Ash's study where participants knew lines were of certain lengths but still when with a majority view- informative influence is demonstrated in a study where participants had to estimate the number of beans in a jar then do so in a group; in the group estimates were roughly the same even if an individual's estimate was much different - this is informative SI as there would be uncertainty about the number of beans

Types of Conformity - Compliance, Identification, Internalisation: Normative, Informative - AQA PSychology A/AS level

Advantages

research found that adolescents exposed to message that the majority of their peers did not smoke were less likely to take up smoking
useful in being responsible in changing habits: research found 25% of guests at a hotel reduced their own towel use after exposure to a comment that said 75% of guests reused their towels, supporting the idea that people change their behaviour in line with their perception of others
research found that after participants were presented with negative information about African Americans later reported more negative beliefs about a black individual

Disadvantages

difficulty in distinguishing between compliance and internalisation as it is difficult to define and measure public and private opinion
idea of 'I agreed with the group therefore it must be my opinion' which is compliance then internalisation
potential ethical issue in government policies using this as it seems controlling and manipulative
hard to determine motivations if not be self report which has limitations of social desirability bias and memory as well as potential lack of awarenesss

Evaluation

- speculation over whether people recognise normative influence - research found people to undervalue how normative influences affects their behaviour meaning people do it without realising - potentially dangerous mindset - could be culturally different- informative SI varies with type of task - some things can be determined objectively while others are a grey area - it is grey areas that experience the most informative SI- normative influence is demonstrated in Ash's study where participants knew lines were of certain lengths but still when with a majority view- informative influence is demonstrated in a study where participants had to estimate the number of beans in a jar then do so in a group; in the group estimates were roughly the same even if an individual's estimate was much different - this is informative SI as there would be uncertainty about the number of beans

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Types of Conformity - Compliance, Identification, Internalisation: Normative, Informative - AQA PSychology A/AS level