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"The Process of yielding to majority influence and can be defined as a change in behaviour or
belief as a result of real or imagined group pressure"

Types of Conformity:

Compliance ­ (Public, Not Private) Publically conforming, privately
maintaining own views
Identification ­ (Public & Private ­ Value) Adopting…

Page 2

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Conformity ­ Individual Differences:
Situational Factors

Group Size:

The bigger the majority = More influential
Asch's Study ­ More confederates = More conformity (Small majorities are
easier to resist than large ones)
2 Confederates = Conformed 14% of the time
3 Confederates = Conformed 32% of the time

Social Support:…

Page 3

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Eagly & Carli ­ Male researchers are more likely to find female higher
conformity rates than female researchers ­ they use tasks that are more
familiar to men (women need to look for help to find answer)

Cultural Differences

Perin & Spencer (1980) ­ Replicated Ash's study in England in…

Page 4

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Explanations of Independent Behaviour:

Desire for Individuation ­ We want to maintain a sense of being an
Prior Commitment ­ If you have publically expressed your opinion, you are
unlikely to change it and conform to an opposing view held by others
Time to think & find social support…


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