AS AQA PSYCHOLOGY A, SOCIAL INFLUENCE - SOCIAL PSYCHOLOGY

These are all the notes for AQA PSYCHOLGOY A, SOCIAL INFLUENCE - SOCIAL PSYCHOLOGY, which is part of Unit 2 exam

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SOCIAL PSYCHOLOGY ­ SOCIAL INFLUENCE
Stamford Prison Study ­ This is a key study but a lot of ethical issues arose from this such as:
Protection from physical and psychological harm ­ people were put under distress
Right to withdraw ­ he didn't make it clear that people could withdraw
Informed consent ­ participants didn't know that they were going to be arrested & stripped
Privacy (?) ­ strip search violated their privacy
Types of Conformity
Conformity is a type of social influence. Social influence looks at the thoughts, feelings and behaviour of
individuals and how they are influenced by the actual, imagined or implied presence of others.
As the individual choose an action which is favoured by the majority of the group it is considered socially
acceptable and is known as majority influence.
Compliance
Person conforms publicly but disagrees privately
Shallowest form of conformity
EG: person may laugh at a joke because everyone else is laughing but inside they disagree
Identification
Person conforms publicly and privately because they have identified with the group and feel a sense of
membership
The change of belief or behaviour is often temporarily
EG: Person might support new footy team every time they move to a new town
Internalisation
Person conforms publicly and privately because they have internalised and accepted the views of the
group
Deepest form of conformity
EG: person may become a vegetarian after living with vegetarians at university
Types of Social Influence
Normative Social Influence
This occurs when we wish to be liked by the majority of the group so we go along with them even if we may
not agree with them. This is really just following the crowd in order to fit in with the "norm" and be liked by
the group
Informational Social Influence
This occurs when we look to the majority group for information because we are unsure about how to
behave. A person will conform because they genuinely believe the majority to be right so we look to them
for the right answer.

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SOCIAL PSYCHOLOGY ­ SOCIAL INFLUENCE
Minority influence is a form of social influence. It is where people reject the norm of the majority
of group members and move to the position on the minority. In contrast to majority influence,
minority influence is more likely to lead to internalisation rather than compliance.…read more

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SOCIAL PSYCHOLOGY ­ SOCIAL INFLUENCE
CONVERSION THEORY:
When an individual is exposed to an argument that contradicts their own views, it creates
conflict. They are motivated to reduce this conflict so they examine the views of the
MINORITY more closely to try and understand why these people don't hold the
same opinions as them.
As a result, the person concentrates on the content of the minority's arguments, which
means there could be a chance that their views will be internalised.…read more

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SOCIAL PSYCHOLOGY ­ SOCIAL INFLUENCE
EVALUATING CONVERSION THEORY:
Mackie (1987) challenged Moscovici's explanation.
She claimed that it is the majority that promotes greater message processing.…read more

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SOCIAL PSYCHOLOGY ­ SOCIAL INFLUENCE
INGROUP & OURGROUP EFFECTS
INGROUP MINORITY = people who are similar
to the majority
OUTGROUP MINORITY = people who are
different from the majority
Research seems to suggest that minority
influence is dependent on whether it comes
from an in-group or out-group minority.
Martin (2006) examined the effects of
in-group and out-group minorities upon public
and private levels of influence. This is what he
found...…read more

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SOCIAL PSYCHOLOGY ­ SOCIAL INFLUENCE
3.…read more

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SOCIAL PSYCHOLOGY ­ SOCIAL INFLUENCE
4. Obedience
AUTHORITY ­ A level of status or power.…read more

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SOCIAL PSYCHOLOGY ­ SOCIAL INFLUENCE
5.…read more

Comments

Phoebe Jawett

hello, I was wondering if you had as memory and attachment notes?

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