Mass Tourism - Kenya Case Study

  • Created by: Chloe
  • Created on: 13-04-16 21:35

Mass Tourism - Kenya Case Study


  • Employment has risen due to the creation of jobs through tourism. This has kept many young people in the area, increasing the amount of people working to dependent people.
  • Income pays for conservation projects or the running of National Parks.
  • Income invested into infrastructure.
  • Brings money in to the local economy.


  • Conflict between tourists and locals.
  • Majority of the income is kept by the big travel companies.
  • Transportation of the tourists means more greenhouse gases are released, increasing global warming.
  • Litter and pollution is increasing.
  • Jobs can be poorly paid and are seasonal.


The negatives need to be solved in order for Kenya to be sustainable and continue as a prime location for tourists. More bins have been provided to reduce the litter. Public transport has been improved to reduce congestion and pollution. Tourist numbers are being limited to sensitive areas, such as the coral reefs. In order to maintain tourism they are: improving facilities, such as hotels, advertising and marketing to attract new tourists, achieve a better distribution of tourists to relieve environmental pressure in hotspots, and they are increasing the cost of the holiday to enable a better income, in popular areas to distribute the tourists.


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