Content Analysis


	Content Analysis
	Advantages Cheap Easy Make comparisons over time Quantitative data Easy to compare media	Disadvantages Results can be very biased Success is dependent on categories drawn up If you miss important points it can ruin results Results are usually based on the thoughts of one person Terms in categories must be clearly operationalised
	Evaluation Great for comparing two things but you have to remember that all results will be from your perspective so biased.

Great for comparing two things but you have to remember that all results will be from your perspective so biased.

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