Content Analysis

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  • Created by: Lucy1499
  • Created on: 27-03-16 12:29
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  • Content Analysis
    • Is the study of the content of the media
    • It is used to research topics such as media violence, stereotyping and bad language
    • Advantages
      • It is relatively cheap
      • It is easy to research as the media and internet is very accessible nowadays e.g. most people have access to a computer
    • It produces quantitative data (numerical data)
    • Disadvantage
      • As it produces quantitative data the results will not be detailed or in - depth
      • The data can be bias
      • The success of the research is dependant on the categories chosen by the researcher
    • It counts the number of occurrences of something in the media
      • For example, the number and type od ethnic minorities in a soap opera
    • The type of data is best presented on a graph or on a grid

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