Mass Media Key Terms 5.0 / 5 based on 1 rating ? SociologyMass mediaGCSEAQA Created by: mercy23Created on: 16-01-18 19:05 agenda setting the ability of owners of the mass media to decide what issues will be printed or broadcast within the media 1 of 35 audience people hearing, reading or viewing the media 2 of 35 bias not taking a neutral view but favouring one side of an argument or debate 3 of 35 blog web based comment by both amateurs and professional writers 4 of 35 broadsheet newspapers with a more serious news content than tabloids, traditionally printed in larger format 5 of 35 censorship preventing certain information becoming public knowledge 6 of 35 content analysis research method which involves analysing the content of newspapers and other media 7 of 35 convergence the idea that as societies become industrialised they resemble each other 8 of 35 desensitised the idea that media exposure to violence can make people less horrified by violent acts 9 of 35 deviancy amplification the process whereby the mass media can exaggerate the significance of a particular social issue 10 of 35 digital media a form of electronic media where data is stored in digital form 11 of 35 folk devils groups who are stigmatised and scapegoated by the media 12 of 35 freedom of speech the idea that people have the right to hold and make public their own opinions 13 of 35 gatekeeper one who has editorial control over media content 14 of 35 global culture the idea that many cultural values ( generally western) are now shared by people across the world 15 of 35 hyperreality an alternative reality based on the individuals experience of the mass media - particularly tv and the internet 16 of 35 hypodermic syringe model the idea that the audience are passive consumers of the media messages 17 of 35 identity a persons conception and expression of their individuality or group affiliations 18 of 35 image the identity that individuals wish to present to the world, for example, the media image of a particular politician as young and dynamic 19 of 35 interactivity media that allows the audience to interact e.g. red button on tv 20 of 35 mass culture the transmission of cultural values through mass media of communicating e.g. television 21 of 35 moral panic when media coverage of an issue leads to exaggerated public concern 22 of 35 news values the importance attached to a particular news item 23 of 35 old/new media print media and electronic communications developed during the 20th century/ computerised communications technology 24 of 35 pluralism theories about the mass media that see variety and competition as healthy signs of working democracy 25 of 35 popular press another term for tabloid newspapers 26 of 35 propaganda the selections and control of information usually for political gain 27 of 35 readership people who read a magazine or newspaper 28 of 35 social networking using a virtual community to communicate and share images and information 29 of 35 spin managing the message to influence the way in which events are reported 30 of 35 spin doctor person employed to manage messages given by politicians 31 of 35 stigmatising making a particular social group or individual as different disapproved of and even dangerous to others 32 of 35 substitute hearth the idea that the television replaced the fireplace as the focus of the living room 33 of 35 tabloid popular newspapers generally published in a smaller format than the quality press 34 of 35 world view a general view of the way society works 35 of 35
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