Mass Media Key Terms

  • Created by: mercy23
  • Created on: 16-01-18 19:05
agenda setting
the ability of owners of the mass media to decide what issues will be printed or broadcast within the media
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audience
people hearing, reading or viewing the media
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bias
not taking a neutral view but favouring one side of an argument or debate
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blog
web based comment by both amateurs and professional writers
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broadsheet
newspapers with a more serious news content than tabloids, traditionally printed in larger format
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censorship
preventing certain information becoming public knowledge
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content analysis
research method which involves analysing the content of newspapers and other media
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convergence
the idea that as societies become industrialised they resemble each other
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desensitised
the idea that media exposure to violence can make people less horrified by violent acts
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deviancy amplification
the process whereby the mass media can exaggerate the significance of a particular social issue
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digital media
a form of electronic media where data is stored in digital form
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folk devils
groups who are stigmatised and scapegoated by the media
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freedom of speech
the idea that people have the right to hold and make public their own opinions
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gatekeeper
one who has editorial control over media content
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global culture
the idea that many cultural values ( generally western) are now shared by people across the world
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hyperreality
an alternative reality based on the individuals experience of the mass media - particularly tv and the internet
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hypodermic syringe model
the idea that the audience are passive consumers of the media messages
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identity
a persons conception and expression of their individuality or group affiliations
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image
the identity that individuals wish to present to the world, for example, the media image of a particular politician as young and dynamic
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interactivity
media that allows the audience to interact e.g. red button on tv
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mass culture
the transmission of cultural values through mass media of communicating e.g. television
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moral panic
when media coverage of an issue leads to exaggerated public concern
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news values
the importance attached to a particular news item
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old/new media
print media and electronic communications developed during the 20th century/ computerised communications technology
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pluralism
theories about the mass media that see variety and competition as healthy signs of working democracy
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popular press
another term for tabloid newspapers
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propaganda
the selections and control of information usually for political gain
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readership
people who read a magazine or newspaper
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social networking
using a virtual community to communicate and share images and information
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spin
managing the message to influence the way in which events are reported
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spin doctor
person employed to manage messages given by politicians
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stigmatising
making a particular social group or individual as different disapproved of and even dangerous to others
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substitute hearth
the idea that the television replaced the fireplace as the focus of the living room
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tabloid
popular newspapers generally published in a smaller format than the quality press
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world view
a general view of the way society works
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Other cards in this set

Card 2

Front

people hearing, reading or viewing the media

Back

audience

Card 3

Front

not taking a neutral view but favouring one side of an argument or debate

Back

Preview of the back of card 3

Card 4

Front

web based comment by both amateurs and professional writers

Back

Preview of the back of card 4

Card 5

Front

newspapers with a more serious news content than tabloids, traditionally printed in larger format

Back

Preview of the back of card 5
View more cards

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