Why did the Tories lose the 1964 election?

Britain in the Sixties

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  • Created by: Mark
  • Created on: 19-04-14 12:10
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  • Why did Wilson Win the 1964 election
  • Age
    • Media
      • Tactics
        • Scandal
          • Profumo Scandal
            • Establishment looked weak and untrustworthy
              • Wilson hammered home the point of the Establishment being "Out of touch" looked good on TV too
        • Wilson sent hecklers to "Heckle" ADH - could not cope
          • ADH looked old and out of touch on the TV
            • Wilson hammered home the point of the Establishment being "Out of touch" looked good on TV too
            • 13 Years of Tory rule had been a long time - people ready for a change
              • Looked old and out of touch and a little silly too
          • Looked old and out of touch and a little silly too
      • ADH appointed from within by Macmillan and the Tory party - looked out of touch
        • ADH looked old and out of touch on the TV
          • 13 Years of Tory rule had been a long time - people ready for a change
      • ADH was old and dull
        • ADH made the "Matchsticks Comment about the economy
          • ADH appointed from within by Macmillan and the Tory party - looked out of touch

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