Tide Product Context
- Created by: kxdunn
- Created on: 11-11-22 11:24
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- Tide Product Context
- designed specifically for heavy duty
- Tide was launched in 1946 by Procter and Gamble
- D'Arcy Masius Benton + Bowles
- DMB+B
- advertising agency handled their accounts throughout 1950s
- research showed that consumers had high level of confidence in Tide
- print and radio advertising techniques
- concurrently in order to build audience familiarity quickly
- both forms used housewife character
- alongside the ideology that the consumers 'loved' and 'adored' Tide
- Post WWII consumer boom
- 1950s
- rapid development
- new technologies for the home
- make domestic chores easier
- vacuum cleaners, fridge freezers, microwave ovens and washing machine
- became desirable products
- linked products also became popular
- new technologies for the home
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